Rickardo 'Shuzzr' Smith recently came to the fore with his sexuality.
"I Rickardo Smith, more popularly known as Shuzzr, has been a victim, is still a victim of discrimination because of my sexual orientation. I refuse to let my life be subjected to the old colonial thought. I must embrace a new era where all men are equal irrespective of their beliefs, lifestyle and choices," said the publicist, who has worked with persons such as Gaza Kim, Blak Ryno, Patexx, Teflon, Morgan Heritage, RDX and Lisa Hyper.
He noted that at the close of 2013 he decided to "confront his inner demons."
"Years ago, I pledged to serve the ultimate master of all. Though it's been challenging, it found me straying away from his will as I understood it. I was compelled to reflect on the life I've lived and continue to live and the choices I've made. I was living a life that men deemed abominable, while others like me saw it as a blessing only few will ever be able to experience," he said.
He continued, "Whilst it was not an exemplary life at times, I felt closer to my Creator than I could ever be, and though some moments found me on my knees crying, struggling, I asked for help and it was given. God's mercy continued despite not fulfilling my end of the deal. "
'God's mercy, as Smith puts it, did not make it any easier to work within dancehall.
"Over the last three years, I've represented several dancehall heavyweights with distinct pleasure and humility, but, while doing so, I was subjected to the torture that the industry is historically known to carry," he said.
"Dancehall has always stood firm in its belief against homosexuality. As a practitioner within the industry, I have had to endure the blatant hypocritical stance over the years, but if I'm to ever be who I truly am, and be truly comfortable with myself, in my soul, I must take a stance and speak against injustice, hate lyrics, discrimination, and anything that may seek to reduce the life of one and their beliefs."
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