Olympic champion Usain Bolt replaces NBA star LeBron “King James” as the most marketable sportsman on the planet according to Sportspro’s second annual ranking of the world’s 50 most marketable athletes.
Athletes are ranked according to their marketing potential over a three-year period. James drops to second in the list, with Real Madrid’s Cristiano Ronaldo ranking third.
This year’s list features 16 new entries but only five women. There are 19 Americans on the list, six Britons and, in all, representatives from 19 countries. 18 sports are represented, including seven racing drivers and seven basketball players. Six soccer players make the list.
Comprehensive commercial analysis of each and every athlete in the list, detailing their inclusion and explaining their ranking, is available in the June edition of SportsPro.